A shopper casually walks into the store. She is glancing at interesting items and comes across a scarf (say costing $500—yes, it’s a designer scarf, remember?) the fixed RFID reader located some distance away notices and records this interest.If the shopper calls out to a sales girl (equipped with a “wand”) she can get all information about the scarf by waving her (magic?) wand.The wand reads the tag, connects wirelessly to the store database and displays information about the scarf on a large LCD screen somewhere nearby.

Background:

Retail industry including procurement, storage, package, handling, transportation, distribution, sales and service, which is a whole supply chain linked together. Companies must be in real-time and accurately grasp the changes in business flow, logistics, information flow and capital flow. RFID technology can bring enormous benefits for retailers and suppliers and customers; it makes the supply chain system much more simple and easier, automatic tracking goods' status in an efficient way. In addition, RFID also provides advanced data collection methods to facilitate customer transactions, and efficient ways of operating, fast and insightful strategic decisions and more benefits which bar code technology cannot replace.

• The staff has to scan the bar code with a reader and then get price and related information.
  
  

No way for the staff to monitor the number of interested customers that pick up and merely examine an item, without asking any information from any sales staff.
 

1. The sales staff have instant access to all item data with the wand.
    
2. The readers located around the store can identify shopping patterns (probably a more pleasant area of the store has more footfalls).
    
3. Customers can be upsold with additional items smoothly e.g. a matching necklace that goes alongwith the scarf?Enormous amounts of customer behavioural data can be collected and acted upon.

Equip fixed RFID readers all over the store, including the trial rooms. The goods all are tagged with RFID tags. Sales staff have small handheld unobtrusive readers, also called as wands by some RFID vendors.