RFID Trial Room Analytics:
UNDERSTAND YOUR CUSTOMER BEHAVIOR
RFID Trial Room Analytics solution gives a granular view of what is striking to the customers and what is not. Our solutions enable retailers to drive more revenue by yielding valuable behavioral insights.
Features
- Cross Selling
- Tried Items Conversion
- Most Tried Brands and/or Most Abandoned Brands
- Fitting Room Utilization
- Comparative Analytics
THE CHALLENGE
- No visibility of customer fitting room behavior
- Lesser understanding of what is being tried and what is being sold
- Unavailability of trial room utilization data
The Need
- Understand the pattern of tried items – Most tried brands and Least / Never tried brands
- Visibility over items going into trial rooms
- Understand the pattern of trial room utilization
OUR SOLUTION
- FID Trial Room Analytics solution gives the retailers the power to unveil the area of fitting room behavioral analysis.
- Retailers can design the planogram based on Customer behavior and seasonal patterns.
- Integrated hardware with a software platform provides the ability for retailers to generate historical data and understand customer choices.
IMPACT WE MADE
- With the help of actionable insights about the latest trends and likings of customers, retailers have planned the next season’s designs, categories, colors, and planogram by analyzing the data related to tried items
- With the implementation of a complete fitting room analytics solution, retailers can now do data visualization and control
- Retailers receive benefits of Business Intelligence like Top tried Brands, Fitting
- Room Conversion patterns and Trial Room Utilization with time factoring
- Detailed granular reports suit provides insights into geographical and seasonal customer behavior
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