RFID Solution Of Retailing
Equip fixed RFID readers all over the store, including the trial rooms. The goods all are tagged with RFID tags. Sales staff have small handheld unobtrusive readers, also called wands by some RFID vendors.
Retail Management:
The retail industry includes procurement, storage, packaging, handling, transportation, distribution, sales, and service, which is a whole supply chain linked together. Companies must be in real-time and accurately grasp the changes in business flow, logistics, information flow, and capital flow. RFID technology can bring enormous benefits to retailers suppliers and customers; it makes the supply chain system much simpler and easier, automatically efficiently tracking goods' status. In addition, RFID also provides advanced data collection methods to facilitate customer transactions, and efficient ways of operating, fast and insightful strategic decisions, and more benefits that bar code technology cannot replace.
Problems With The Present System
- The staff has to scan the bar code with a reader and then get the price and related information.
- No way for the staff to monitor the number of interested customers that pick up and merely examine an item, without asking for any information from any sales staff.
Advantages Of RFID Solution:
- The sales staff have instant access to all item data with the wand.
- The readers located around the store can identify shopping patterns (probably a more pleasant area of the store has more footfalls).
- Customers can be upsold with additional items smoothly e.g. a matching necklace that goes along with the scarf.Enormous amounts of customer behavioral data can be collected and acted upon
